All individual elements and the entire life cycle were designed to be sustainable in the “3 Circles” bottle. This is because it is made of 100% recycled PET and consciously does away with a label that cannot normally be fully recycled. Instead, it is decorated using direct digital printing: the inks used in this process dissolve in the recycling process without residue, so the bottle material can be completely used again for food packaging. A tethered cap was chosen as a closure. This remains firmly attached to the bottle body even after having been opened so meets the requirements of EU Directive 2019/904.