This concept is a prime illustration that packaging can also have a social benefit/added value. The focus here is on its educational function. The secondary packaging aims to teach Ukrainian children the Latin alphabet and the English language at an early age and in a playful way. It has a child-friendly exterior and interior print and offers a socio-cultural and educationally very valuable second/additional benefit (reuse & added value).
As the pot-holder carton blank does not need gluing, it can be easily removed without damaging it, then unfolded and collected for learning. The product illustrations on one side encourage the child to give the answer, which can then be found on the reverse side, as in a quiz.