Jägermeister #SAVETHENIGHT Edition mit thermochromer Direktdruckfarbe
DECO GLAS GmbH; Deutschland
The Jägermeister #SAVETHENIGHT Edition is decorated with a thermochromic colour in a direct printing process. The Jägermeister design appears when the optimal drinking temperature of minus 18°C has been reached. The #SAVETHENIGHT initiative together with its packaging and corresponding finishing reinforces the positive perception the Jägermeister brand has and thus won over the jury of the German Packaging Award.