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Jägermeister #SAVETHENIGHT Edition mit thermochromer Direktdruckfarbe

Submitted by:
DECO GLAS GmbH; Deutschland

Jury evaluation:

The Jägermeister #SAVETHENIGHT Edition is decorated with a thermochromic colour in a direct printing process. The Jägermeister design appears when the optimal drinking temperature of minus 18°C has been reached. The #SAVETHENIGHT initiative together with its packaging and corresponding finishing reinforces the positive perception the Jägermeister brand has and thus won over the jury of the German Packaging Award.