Mystery Box
Submitted by: Isabel Uzoagba, Joshua Fritz
Educational institution: Schwäbisch Gmünd University of Art and Design
Type and intended use: Watch packaging
Status: The submission is a young talent design.
Material: Paper, cardboard, carton
What the jury said
The Mystery Box merits its packaging award because it offers an innovative and fascinating opening experience.
The packaging is opened in a novel way with an elegant twisting movement on the base – an intriguing and satisfying consumer experience. This mechanism sets the Mystery Box apart from conventional packaging and emphasises the product’s exclusivity.
The combination of functionality and experience makes the Mystery Box a packaging solution fully deserving of its award.