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Nestlé 42 Cheerios Bio Display

Submitted by: DS Smith Packaging Deutschland Stiftung & Co. KG

A display was developed for secondary placement in the food retail trade to mark the product launch of Cheerios organic cereals from Nestlé. The display attractively sets the products in scene with various 3D effects and uses various communication surfaces to optimise information given to the customer. It is also worthy of note that Nestlé donates 10 cents per package sold to the construction of insect hotels, which is advertised by glued-on bees (3D effect). The display is equipped with existing DRTs and the new product is ideally presented. It is constructed as a one-piece product carrier and this, together with its inserted trays guarantees easy handling. Goods can thus be easily replenished tray by tray when sold.