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Optimisation of the 3-component cup: Seed label

Submitted by: Mirko Ehlers
College: Hochschule Hannover

It is important that individual packaging components and materials are disposed of separately to ensure that packaging can be properly recycled. The existing 3-component cup has a cardboard sleeve/label, reducing the original plastic content of the cup. The problem, however, is that in most cases the consumer disposes of the plastic cup and cardboard label together. The proposal submitted here wants to create an incentive to separate the materials by adding an additional benefit to the carton label. Flower seeds are incorporated in the label, encouraging the consumer to remove the sleeve to plant flowers, herbs or useful plants. The plastic cup can then be fed into the recycling process, sorted by type.

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