
Seresto sustainable pack
Submitted by: Elanco, Uwe Müller, Roman Meissner
Type and intended use: New packaging for animal collars (against fleas, ticks, etc.)
Status: The submission is already on the market.
Material: Paper, cardboard, carton
Country: Germany
What the jury said
The previous packaging, in this case for a dog flea collar, consisted of a tin can with a PET sleeve. This solution replaces these with a pulp can with a cardboard sleeve. In addition to a substantial reduction of around 70% in CO2 emissions, it also delivers a considerable reduction in overall weight. Another positive feature is the ability to position the packaging upright on the shelf. The overall design delivers impressive material substitution and reduction, as well as energy savings.