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Underberg Packaging Design-Relaunch - "German Romanticism Meets Pop Art"

Brand relaunch
Submitted by: Brands for Business GmbH
Material: Paper, cardboard, carton, tin
The submission is on the market.

What the jury said:

Underberg’s newly developed brand image presents the brand in a contemporary light. Carefully designed black and white illustrations, highlighted by eye-catching pop colours, different disciplines such as art, literature, music as well as the magical flora, all serve to depict the world of the wonderful, mysterious Underberg herbs.

These visual elements are skilfully integrated throughout the packaging range. The imaginative design entices you to pick up the packaging and engage with the brand. The new brand visual is used across all communication channels to tell a consistent brand story. Brands for Business GmbH earns its award for this.