Skip to content

Dr.BEST/Aquafresh Plasticfree Toothbrush Packaging

Submitted by:
GSK Consumer Healthcare GmbH, Karl Knauer KG, M+C SCHIFFER GmbH

Jury evaluation:

Dr. Best toothbrushes still successfully present the product in the best possible way despite making the transition from blister packaging to plastic-free packaging. A viewing window made of cellulose fibres gives a clear view of the product. The graphics are brought to the fore due to the box design, further promoting the brand and product.