What Germany thinks (and knows) about packaging - Packaging Day 2026
Germans expect a lot from their packaging – and, on average, rate its performance as good or very good. To mark the 11th nationwide Packaging Day on 11 June 2026, the German Packaging Institute e. V. (dvi), together with eleven industry associations, published the results of a representative survey from May 2026. The survey focused on 13 expectations that packaging is expected to meet in everyday life. The findings show that a majority of respondents rated packaging as good or very good in nine of these areas. None of the expectations received a poor or very poor rating from a majority of respondents. At a press conference, the associations also highlighted areas where packaging still falls short, the emerging gap between public perceptions and the requirements of the circular economy and environmental protection, and the factors motivating young people to pursue careers in the packaging industry.
