Resounding public verdict: packaging is more sustainable and better than ever before.
The latest results of a representative population survey commissioned by the German Packaging Institute (Deutsches Verpackungsinstitut e. V. (dvi)) show that the multitude of innovations in the field of sustainable packaging in recent years are being well received by consumers. Nearly half of respondents – 44% – perceive clear progress in environmental friendliness of packaging, and only 15.7% see it as having regressed. Moreover, three out of four respondents, 74.6%, confirm that this progress has been achieved either with no compromise in functionality and convenience – or even enhancing it. Even so, the dvi recommends further measures to implement the circular economy in packaging, and use of objective life cycle assessments to evaluate sustainability.