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Speaker 2023 (excerpt)

  • Anne Linnenbrügger

    Head of Corporate Affairs & Engagement Sustainability
    L´Oréal Austria Germany Switzerland

  • Matthias Horx

    Futurist and trend analyst
    Zukunftsinstitut Horx GmbH

  • Sven Seibert

    Reasearch & Development
    Procter & Gamble Service GmbH

  • Mattia Pellegrini

    Directorate-General for the Environment
    European Commission

Programme overview

Thursday, 5 October, 2023

  • 10:30 a.m.

    Welcoming speech

    Wolf-Dieter Baumann, Chairman, German Packaging Institute

    Karin Huber-Heim, Elena Stelzig

  • 10:40 a.m.

    Global megatrends shaping the future

    Matthias Horx, Futurist and trend analyst

    • The Future of Megatrends: Why the rules of yesterday don´t work for the next era.
    • Re-Gnosis: How to look at the present from the future.
    • The cradle-to-cradle-world of tomorrow.

  • 11:30 a.m.

    The future of packaging automation is open

    Steffen Winkler, CSO Business Unit Automation at BOSCH REXROTH AG

    • Trends in technology and demographics
    • Current challenges for machine builders
    • Importance of software development
    • An open approach to overcome most of these challenges

  • 12:00 p.m.

    "Embodied AI - future generations of smart machines"

    Dr. Bernd Liepert, President euRobotics Aisbl, CEO & Founder more_about_robots

    • The need of an European robot companion
    • AI versus Robotics: How to learn from the experiences?
    • Robotic as the key to the last mile of AI

  • 12:30 p.m.


  • 2:00 p.m.

    Panel discussion: What does the future hold for packaging in respect of material?

    Markus Müller-Drexel, CEO, Interseroh+ GmbH,
    Ansgar Schonlau, Managing Director, Maag GmbH
    Roman Billiani, CEO Business Unit Food & Specialities MM PACKAGING GmbH.

    - Comparison of different packaging materials and solutions,
    - Impact of legislative measures ((PPWR, Plastic Tax, Eco fee modulation),
    - What are the global challenges for plastics and paper and how do they differ? (Marine pollution, CO2 emissions, energy consumption, forest overuse),
    - Society's expectations of packaging.

  • 3:00 p.m.

    Global economy: Prospects and challenges

    Professor Harald Oberhofer, Professor for Empirical Economics, WU (Vienna University of Economics and Business)

    • This talk discusses the current state of the global economy.
    • It identifies major shifts in the global economic environment related to the geopolitical considerations,
    • And discusses their implications for the future shape of the global economy.

  • 3:30 p.m.

    Coffee break

  • 4:00 p.m.

    (European) security in times of a global power shift

    Hans-Lothar Domröse, Senior German Army officer, former Commander of Allied Joint Force Command Brunssum

    • The Russian invasion into Ukraine marks a focal point of a bigger challenge: freedom or coercion.
    • An "unholy trio" composed of Putin, Xi und Raisi provokes the free world.
    • We are at the brink of an era of abundances moving towards an era of scarcity.
    • The geo-political situation is under stress. It requires vision, commitment and leadership.
    • Everybody must contribute to maintain freedom, security and well-being.

  • Wrap up

  • 5:00 p.m.

    End of the first day

  • 7:00 p.m.

    Evening event: Sky & Roofgarden @ STEFFL

    To round off a busy day we invite you to a dinner and get-together at the SKY @ STEFFL.
    Enjoy good conversation, meet interesting people, consolidate contacts in an
    exceptional setting. All conference participants are cordially invited along with
    accompanying guests. We look forward to seeing you there!

Friday, 6 October, 2023

  • 9:00 a. m.

    The Packaging and Packaging Waste Regulation – The role of closed loop circularity

    Mattia Pellegrini, Head of Unit, Directorate-General for the Environment, European Commission

    Dialog with:
    Francesca Stevens, Secretary General, EUROPEN

    Stephan Rösgen, Lawyer, rösgenconsulting

  • 10:15 a. m.

    Why “partnership for the goals” is the most important SDG: How L’Oréal leverages partnerships to create tomorrow’s beauty

    Anne Linnenbrügger, Head of Corporate Affairs & Engagement Sustainability,
    L’Oréal Austria Germany Switzerland

    • Why we need to shift to solution-based communication
    • How science-based objectives drive our sustainability transformation
    • Why innovation and partnerships are crucial to move the needle

  • 10:45 a. m.

    Coffee break

  • 11:15 a. m.

    Future demands on the packaging machine manufacturer from a brand perspective

    Dr. Bernhard Orlich, Senior Manager International Engineering & Digitalization,
    Henkel AG & Co. KGaA

    • New drivers for packaging machine decisions
    • Digitalization / sustainability influence on line technology
    • Standard machine supplier expectations

  • 11:45 a. m.

    What’s the recipe for innovation at scale?

    Sven Seibert, Director R&D Packaging, Procter & Gamble

    • How to scale innovations and solutions across platforms?
    • When partnerships becoming best practices.
    • Why end-to-end solutions in packaging are key.

  • 12:15 p.m.

    Summary and discussion

  • 12:30 p. m.

    Lunch and end of event

    The conference management reserves the right to change the programme.

Event Location

  • Grand Hotel Vienna
    Kärntner Ring 9
    1010 Vienna, Austria



Review 2018

The age of digital transformation: Global framework, strategies, best practice

Photographer: Francesco Dini

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At Packaging Strategies 2018 in Florence, Italy, we gathered for a holistic approach to digital transformation for machine manufacturers and solution providers. We tackled the global framework, strategies and best practice with first-class experts from politics, manufacturing industry, brand owners and retail.