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Markenlaunch vehappy

Submitted by:
EDEKA Zentrale Stiftung & Co. KG

Jury evaluation:

The packaging of the new “vehappy” range of vegan products stands out above all in its bold graphic design, which very successfully conveys the brand essence of happiness, diversity and sustainability. The target group it addresses – women aged 20 to 45 – is addressed in an open, friendly, direct and special way. In addition, the new products stand out boldly at the point-of-sale and entice people to want to try them out – even tempting non-vegans to buy.