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Staedtler Baum-Display

Submitted by:
Panther Packaging GmbH & Co. KG

Jury evaluation:

The display stands out with its consistent reinforcement of the brand communication in the brand’s colour and form language. The design makes customers aware of the subject area of painting. One particular highlight of the design is the tree protruding from the side, which attracts visual and tactile attention thanks to the design with a paper honeycomb rosette. The naturalness of the tree goes hand-in-hand with the consistent setting of the display as a paper-based single-material solution including the concealed corrugated cardboard pallet as a product carrier.