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Verpackungsrelaunch Hansaplast, Elastoplast und CURITAS

Submitted by:
design for human nature

Jury evaluation:

The jury is of the opinion that the packaging relaunch of the three Hansaplast, Elastoplast and CURITAS umbrella brands deserves a packaging award both in the area of processing as well as design. Its design architecture was effectively and uniformly transferred to the entire range. The realistic, true-to-life depiction of the product created a medically emotive design language that clearly communicates the product and its respective benefit. The product differentiation as well as navigation through the entire range have also been improved. The perfect interplay of design and packaging development here fully deserves the German Packaging Award.