Highly refined tissue paper with crease-resistant hot-foil embossing
Submitted by: Achertäler Druckerei GmbH & Co. KG
Type and intended use: Wrapping tissue paper with high-quality printing and refinement for premium products
Status: The submission is already on the market.
Material: Paper, cardboard, carton
Country: Germany
What the jury said
The development and use of crease-resistant hot foil stamping on thin tissue paper allows high-quality printing in offset/flexo and screen-printing processes, creating new options for impressive premium versions.
These techniques had previously not been viable and now set new standards in the unpacking experience and secondary packaging.
The luxurious presentation successfully promotes the brand message and reinforces the exclusive image of high-quality luxury goods. The packaging itself becomes part of the luxurious experience through the quality of its materials and elegant design. These elements combine to make the packaging a worthy winner.