Magic-B-locK – Innovative packaging with closure/opening by means of authentication card
Submitted by: MBK (Maik Bermeitinger)
Type and intended use: Exclusive storage box with barrier function to protect children
Status: The submission is ready for the market but has not yet been introduced (prototype).
Material: Paper, cardboard, carton
Country: Germany
What the jury said
The Magic-B-locK is an innovative, exclusive packaging with a safety mechanism designed to protect children and young people from opening and consuming the packaged goods. In this case, the storage and presentation box was developed for a fictitious e-cigarette brand.
The box can be opened and closed again using a separate authentication card on the front of the box. An audible “click” indicates that the process has been completed.
The jury was impressed by the innovation’s intelligent function, especially against the background of the growing market for e-cigarettes and liquids containing nicotine, as well as the legalisation of cannabis in Germany.