tado Smart Home Packaging
Submitted by: brandpack gmbh, design agency
Type and intended use: Packaging system for smart thermostats and accessories (packaging concept, structural design & graphic design)
Status: The submission is already on the market.
Material: Paper, cardboard, carton, corrugated cardboard, plastic (flexible)
Country: Germany
What the jury said
The packaging system combines good brand design with a highly flexible and intelligent structure of carton, inlay and sleeve.
The distinctive brand element, the yellow circle, emphasises the grip hole and is also a passe-partout for the product display. The premium quality materials are sustainable. The cardboard inlay also serves as a template for adapting to different heating systems.
The clear brand and packaging form design offer a real unboxing experience, build a close emotional relationship with the brand and are extremely appealing.